Introducing Aurora Innovations
Welcome to Ask-A-Grower folks, we have Aurora Innovations in the house. Ron, tell us something about Aurora.
I’d love to. We actually started out as one of the last American ballast-making companies. That was a big thing for us for a while. The source of the name, Aurora Innovations comes from – Aurora for the light and Innovations for the obvious reasons. Eventually there was just no competing with China, when it came to ballasts. Essentially, in similar fashion, we started with a soilless mix – about 10 years ago – and quickly added a soil that ended up blowing up in Northern California.